We are proud to announce the launch of the updated logo and brand identity as part of the ongoing development of Baisch. While we have grown over the years, we wanted to keep true to who we were so the logo changes reflect a refresh of our logo but maintain our “Baisch B” to represent the pulp and paper industry that we originated from. We reviewed our values to create a brand identity that reflects those values.
Along with announcing our new brand identity, we have launched our new website featuring a modern design. The new site provides a clean and organized way to provide visitors easy access to learn all about Baisch, what we do, and why we do it. Our new website has “responsive design” which resizes automatically to fit the visitor’s browser, whether that device be a computer, tablet, or phone. This design will enable easy viewing on any platform.